A brand always has two personalities: its history and its future. Year after year SIMPLON has clearly demonstrated how to transform its own company history successfully into the future. The most important point is the "DNA" of the brand which is always the focal point. Parts of the Simplon "DNA" are the exemplary frame building technology, the untouchable SIMPLON Individual System and the unique product quality of the bikes "composed" by the customers. So SIMPLON, an Austrian brand, isn't just remaining loyal to the motto of its company founder Josef Hämmerle, more than 55 years after its foundation, it's also keeping its top ranking amongst the premium bike manufacturers worldwide year after year.

COMPOSING BIKES

But SIMPLON wouldn't be SIMPLON if it wasn't for the INDIVIDUAL SYSTEM which offers individuality and uniqueness. At SIMPLON this means that each customer can have "his or her" bike assembled from more than 100,000 options. What a studio is to its artist is for SIMPLON, the Austrian brand, its own craftsmansh i p where high-end bikes are prod uced to perfection. The man ufacturi ng process of a SIMPLON bike is similar to creating a dynamic sculpture. lt's about creating products which go beyond that of just use, in other words, composing bikes to perfection.

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